Case Study Title
What we did:
- Design Strategy
- Packaging Design
- Production Management
- Brand Guidlines
The Brief
We need consistency, but don’t want to lose our creativity and individuality. Can you help?
The Insight
Brooklyn’s fans have always resonated with the bold attitude and eclectic visual style they’re famous for. But over time as new beers have been introduced with new brand marks, the identity has got watered down which has made it hard for new customers to navigate.
The idea
Champion Brooklyn’s ‘here’s to difference’ mentality with a consistent, future-proofed design system that celebrates each beer.
“Global brands bring lots of global challenges - multiple stakeholders, regional regulations, different print specs. So this project wasn’t just about simplifying and amplifying the design, but streamlining the whole process to get the best result.”
Limited Edition
We equipped Brooklyn with a clear template for limited release brews to build excitement and add a feeling of collectibility, whilst maintaining a strong sense of identity.
Packaging
As a creative partner, it’s our job to go beyond the brief – to dig deep and uncover the real opportunity. This sometimes means navigating the difficult stuff, so we’re never afraid of addressing the elephant in the room. Thankfully our clients expect that from us.
Read more on the blog
Limited Edition
We equipped Brooklyn with a clear template for limited release brews to build excitement and add a feeling of collectibility, whilst maintaining a strong sense of identity.
Up Next...
We create brands that set the
benchmark for their
category and sometimes brands that create
new categories altogether